An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800. Excerpt:
“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”
Physical retail is one of the most expensive ways to acquire customers. An online ...
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Your Bridge has a new feature: you can now choose what type of retail business you have. For example, you may choose "Kitchen store" and "Home goods store." When you pick these sectors, we'll send you customers looking for your business type. How? We help you rank higher in Google. Bridge accomplishes this by outputting this information about your business around the web. In particular, Bridge outputs these sectors on your account, on other members' accounts, and ...
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